Sony XR-55X90J 55 "
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Premium 4K SMART TV with 54.6-inch screen, innovative Cognitive Processor XR processor for intelligent image processing, full support for all popular HDR standards, wireless video playback from gadgets (Chromecast, Miracast, AirPlay) and voice control technology. The main design element of this model is a high-quality 10-bit LCD-matrix with a resolution of 3840x2160 and a high-tech multi-zone LED backlight Full-Array Local Dimming.
With a full 30-bit colour display and impressive maximum brightness, the Sony XR-55X90J TV will handle any high dynamic range video with confidence. Both open standards HDR10, HLG and premium licensed Dolby Vision are supported. A powerful processor using ML algorithms is able to perform real-time image processing while providing interpolation of additional frames using Motionflow XR technology. The Smart TV system based on the Android TV operating system with integrated high-speed network adapters (Ethernet LAN + Wi-Fi 5) provides convenient access to streaming services (Netflix, Amazon Prime Video, Youtube, Apple TV, etc.), home local network resources (via DLNA technology) and files on USB media.
Buy Sony XR-55X90J 55 "
Sony XR-55X90J | 31 650 ₴ |  | |||
Телевізор Sony XR-55X90J 55X90J | 33 260 ₴ |  | |||
| 33 270 ₴ |  | ||||
Sony XR-55X90j | 33 000 ₴ |  | |||
Sony XR-55X90J Malaysia | 29 130 ₴ | | |||
Cognitive processor and Google TV
Feature of the 55-inch X90J TV series is the new Sony Cognitive XR processor. It is positioned as the first cognitive engine and performs additional processing only on those elements of the image that require it.
Hardware "stuffing" Sony XR-55X90J complements OS Google TV. In addition to the usual advantages of the shell, voice control is offered (including interaction with the Google Assistant). It will also be convenient to transfer content from mobile devices to the screen, both based on Android and iOS, because both Chromecast and AirPlay are supported.
Movie fan's choice
A 65-inch Full Array LED backlit panel with full array multi-zone local dimming delivers excellent contrast levels. This means that the TV is ideal for viewing movies in low light or total darkness. The factory calibration is commendable, so no additional adjustments are required to improve color accuracy.
Other features of the image include high-quality scaling of low-quality content (the Cognitive XR processor works) and sufficient brightness to demonstrate all the beauties of HDR content (there is support for the Dolby Vision standard). And the disadvantages are small viewing angles - when you deviate from the center of the screen, the picture quality deteriorates significantly.
For Sony Playstation 5
The TV is able to create a cool pair with the Sony Playstation 5. Firstly, the matrix has a refresh rate of 120 Hz and will delight you with the smoothness of the video sequence. Second, there are two HDMI 2.1 ports that have a bandwidth of 4K@120Hz + HDR. Thirdly, other gaming features are also implemented, including low input latency automatic gaming mode (ALLM) and variable refresh rate (VRR).
The speaker system is quite standard - a pair of speakers of 10 watts each. But they sound good, which is due to both support for Dolby Atmos and DTS, and proprietary sound enhancement technologies (XR Surround and Sound Position, Voice Zoom).
The Sony XR-55X90J is a TV worth watching for cinephiles and simply one of the best mid-range Google TVs out there.
Sony XR-55X90J configurations
| Price for Sony XR-55X90J | ||||
|---|---|---|---|---|
 | Sony XR-50X90J 50 " | from 23 560 ₴ | 6 offers | |
| Sony XR-55X90J 55 " | from 29 130 ₴ | 5 offers | |
 | Sony XR-65X90J 65 " | from 32 130 ₴ | 4 offers | |
 | Sony XR-75X90J 75 " | from 45 980 ₴ | 2 offers | |
