As part of The Frame product series, the Korean giant Samsung has tried to turn an ordinary wall-mounted TV into an art object. Behind this is the following idea: in the inactive state, the panel goes into photo frame mode and displays the Mona Lisa, the girl with a pearl earring, the ninth wave and any other picture of the classics of fine art. Especially for this line, Samsung made a separate application with a convenient breakdown by authors, genres and years of release.


To make such a trick look organic, and the TV really looked like a wall picture, Samsung engineers had to go for a few tricks. For starters, many The Frame TVs are equipped with wood-effect side bezels that can be quickly replaced using magnetic latches. Then, a compact modular One Connect block was specially invented, a No Gap Wall Mount and a translucent universal cable that simultaneously serves as both power and signal transmission. Thanks to a redesigned mount and transparent cable, the TV sits snugly against the wall, as befits a picture in an art gallery, and no wires stick out of it.

The Frame concept was launched in 2019, and since then Samsung has been updating the range annually, experimenting mainly with the type of matrix, frame mounts and additional features. Most The Frame TVs are representatives of the highest QLED caste: they are equipped with top-end matrices, advanced Quantum 4K image processors and high-quality audio systems. In most cases, it supports a refresh rate increased to 120 Hz, HDR content and Air Play 2 data transfer technology, and instead of the usual AMD FreeSync, The Frame panels use a more status and modern version of FreeSync Premium Pro. The Samsung Tizen proprietary smart shell is responsible for controlling the TV.