In east european latitudes, Black Friday came relatively recently, along with the traditions of celebrating Halloween, Valentine's Day and other holidays in the American manner. Undoubtedly, this is the main day of shopaholics and lovers to buy the desired product at a reasonable price. Every year more and more stores join this event. The size of discounts in them varies from 20 to 90% — here everything lies on the conscience of the seller, or rather his thirst for profit.

Unfortunately, stores do not always provide enough information about the discount amount for a specific product, and most importantly, they keep silent about the number of promotional offers. After all, this figure is often strictly limited to hundreds or even dozens of copies of devices participating in the sale. There is also an opinion that in honor of Black Friday, stores "push off" an illiquid, i.e. a product that is stale on the shelves, which is not particularly needed by customers. Well, a global sale is a great way to get rid of non—mobile devices by reducing their price. This is the sin of both small sites and large retailers. However, in general, it is quite possible to grab a tasty offer at a "tasty" price. You just need to know what to look for.

Black Friday discounts can sometimes be deceptive.

Our resource has a number of very useful functions that are aimed at helping you select the product you need: articles, model comparisons, video and text reviews, reviews, useful links, instructions — this is only a small part of what our service can be useful for. If you have already decided on the right products, the following site features will help you:

1. Price comparison

The first and most important thing is to compare prices in online stores. There will be a lot of pleasant discounts on Black Friday and you can find out which offer is the most profitable on the E-Katalog website. On the page of any product there is a block "Where to buy?" with a list of price offers of Internet sites and direct links to the purchase page.

In the "Where to buy" block, you can sort the output in your own way (using the example of the flagship smartphone Xiaomi Mi 9T Pro 128 GB ).

You can sort the output both by store rating and in ascending order of price, focus on the most affordable purchase options.

2. Monitoring of price dynamics

The second point of the programme is monitoring the dynamics of product prices. We store information for you about the cost, the number of offers and the demand for the product for the period of its sales. To get this data, you need to click on the "Price Dynamics" icon, which can be easily found on the product line page. Agree, it is quite a convenient thing to track the real state of affairs, especially on Black Friday.

Chart of price dynamics for one of the most popular "iPhones" — Apple iPhone Xr 64 GB Price from 7 499 up to 19 937 ₴.

In addition, the price dynamics monitoring unit allows you to reveal the fact of deception of buyers by negligent sellers who inflate the cost of goods a couple of days before the start of sales in order to make a discount on it later. For example, a device cost a thousand conventional bills, a week before Black Friday, its value was doubled, and with the start of the sale it was returned back, not forgetting to attribute the cherished "-50%" in the "Price Tag" column. In order not to fall for such a bait, be smarter than the seller and use the price dynamics monitoring unit.

Popular smartphone models

3. Wish Lists

The functionality of the E-Katalog resource provides the creation of wish lists for quick access to information about prices for the products you are interested in. To add a product to the list, just click on the heart icon. But that's not all. You also have the opportunity to create a lot of lists and group wishes in the most convenient way, whether it's interesting new electronics or automotive products for your "iron horse". An excellent tool is available to you to structure and combine everything you need.

In the "Wish Lists" column, you can combine devices from different sections of the catalog under one wing.

This is only part of the advantages of our service, but they will undoubtedly help you quickly and conveniently find the best offer.

The greatest demand among the public participating in the marathon of Black Friday sales is clothing, electronics, shoes, cosmetics and perfumes, household appliances.

Ten of the most "marketable" categories of goods in demand as part of the Black Friday discount marathon.

And taking into account the fact that Black Friday gives a start to Christmas sales, during the event you can even buy New Year's gifts to relatives and friends. It is better to take care of them in advance, so as not to rush headlong to the sites of Internet resources in the last week of the outgoing year.

Popular headphone models

If for some reason you fly past the "black friday" sale, this is not a reason to get upset. Many stores extend discounts for the whole weekend after "Black Friday". Of course, the most delicious offers will be scattered immediately with the start of sales, but you may get something from your wish list, formed ahead of time. Finally, some sellers start selling one or two days before Black Friday.

You can participate in sales without leaving your home place at the monitor screen even after Black Friday, for example, on Cyber Monday.

Another way to jump on the move on the outgoing train with discounts is to wait until Monday. With the start of the new working week after Black Friday, a discount marathon called "Cyber Monday" starts, the key focus of which is on online sales. The size of discounts on this day does not break records, but saving 20-50% on the purchase of goods of interest is also, you will agree, very good.

Have a good and proper shopping on Black Friday 2020!