Catalog Vitek 2024

The Russian brand Vitek has been on the market since 2000. Buyers know this brand as inexpensive, but quite reliable. Most of the Vitek assortment is occupied by small household appliances for the kitchen and home, but the company also supplies the market with several types of audio and video equipment, as well as climate equipment for the home.

This trademark belongs to Golder Electronics, which orders products from Chinese factories (a small part of the range is produced at Turkish facilities), developing design and technological characteristics, as well as exercising product quality control. Prior to creating its own brand, the company was engaged in the sale of goods of foreign brands on the Russian market. Successful experience in this field prompted the idea to create his own brand and promote it on the market.

Initially, the brand name sounded like Vitek Austria, but then it was changed to the modern Vitek. This was largely due to the fact that Russian buyers and buyers from the CIS countries gradually ceased to consider Chinese-made goods as cheap fakes and low-quality second-class products. In the minds of consumers, "Made in China" could now mean a quality and not too expensive product. Since 2006, the company has owned the Star Plus design center in Hong Kong, taking full responsibility for the development of new products.