Catalog Fieldmann 2024

The Czech brand Fieldmann has appeared on the market relatively recently but has already attracted attention thanks to its wide range of tools and equipment for gardening, home, and workshop use. According to the creators, this brand was established to offer high-quality and modern products at competitive prices. It is claimed that special attention is paid not only to the capabilities of the equipment but also to ergonomics and safety issues during its creation. While Czech specialists handle the development and marketing of the equipment, the assembly of the products is entirely entrusted to Chinese enterprises.

The owner of this brand is the Czech company FAST ČR, a.s., which was founded in 1992 on the outskirts of Prague by businessman Tomáš Smrčka. Initially, it was just a small store that wholesaled a wide variety of goods. The young enterprise expanded, the range of offered items gradually increased, and it extended beyond the Czech Republic to neighboring countries' markets. Over time, the idea of creating its own brands also emerged.

The company's very first product was the Catler brand of household appliances, introduced in 2007. This was followed by a whole range of new products related to other fields. The Fieldmann brand appeared in 2011, along with Retlux (various lighting equipment and electrical products). Then in 2012, the brands Yenkee (various accessories) and Buddy Toys (toys for children) were introduced to consumers. Over the next decade, the brand portfolio expanded even further; as of mid-2024, the company owns 12 proprietary brands and has exclusive distribution rights for three others. It can be confidently assumed that this list will only continue to grow in the future.