Catalog Whiskas 2024

It wouldn't be an exaggeration to say that Whiskas is one of the most well-known and popular cat food brands in the world. Its history began in 1936 in Los Angeles, California. At that time, in response to the growing demand for ready-made pet food, the company Kal Kan was established, introducing a wide range of products for pets. Consumers were pleased, which allowed the company's products to quickly conquer the US market, leading to the idea of expanding into the European market.

As a result, in 1958, the Whiskas brand was introduced, offering a line of food exclusively for cats. It was created specifically for entry into the UK market. It is believed that the brand name is a slightly altered version of the word "whiskers," which, through simplification, became more memorable. From the very beginning, Whiskas aimed to provide complete and balanced nutrition for cats, not only supplying all the essential nutrients but also appealing to their taste.

In the 1960s and 1970s, the Whiskas brand began to actively expand, conquering markets in Europe and other regions. A key part of the company's strategy was promoting its products through television advertising, which attracted the attention of cat owners by highlighting the quality and taste of Whiskas cat food. During this time, one of the brand's most famous advertising slogans emerged: "Eight out of ten cats prefer Whiskas." Although the company was later pressured by regulators to modify the slogan, it had already secured its place in the history of successful advertising campaigns. This slogan was subsequently parodied by other brands. For example, in 1987, the British hosiery manufacturer Pretty Polly released an advertisement in which its products were used instead of seat belts in Jaguar cars. The advertising slogan read, "So smooth, 9 out of 10 cats prefer them" — in this case, "cats" referred to the legendary sports cars.

At the end of the 20th century, another equally famous slogan emerged: "Cats would buy Whiskas." This slogan was widely used in both Western and Eastern European countries. Advertisers made an effort not just to translate the slogan into local languages but to ensure that the translation was as authentic and culturally resonant as possible.

In 1968, Kal Kan became part of the US conglomerate Mars, Inc., which by that time had significant experience in the production of pet foods. This merger gave Whiskas access to new technologies, research centers, and a global distribution network, greatly benefiting the brand's development. Starting in 1988, Kal Kan changed its name to Petfoods Ltd. and was later renamed Pedigree Petfoods, in honor of one of its popular products — Pedigree dog food.

In the 1990s, Whiskas expanded its product line by adding wet foods, treats, and special dietary solutions for cats of various ages and needs. The company also began to focus actively on research in feline nutrition to develop products that met the highest standards of quality and safety.

Today, Whiskas is one of the leaders in the cat food market, available in over 80 countries worldwide. The brand continues to evolve, offering new products and formulas that incorporate the latest scientific advancements in pet nutrition and health.