Presentation from Apple: iPhone SE and iPad Pro 9.7, Spring 2016

Apple iPhone SE 16 GB

At first glance, the 4-inch "baby" from Cupertino cannot be distinguished from Apple iPhone 5S 16 GB — it has almost the same design, and all the differences from the "five" are hidden inside.

The model with the SE index received a powerful hardware (A9 processor paired with an M9 coprocessor) and 2 GB of RAM. Performance compared to Apple iPhone 5S 16 GB has doubled, and graphics capabilities have tripled. Considering the small screen resolution (1136x640 pixels), you don't need to spend a lot of resources on it, so the power of a 4-inch smartphone is off scale.

The display has a high maximum brightness threshold (500 cd/m².), so that the image on it does not fade when exposed to direct sunlight. Unfortunately, the screen does not support 3D Touch pressure recognition technology.

Apple has not stinted on the main camera module — its resolution is 12 MP, and the maximum aperture reaches f / 2.2. In addition to regular photos, the camera can shoot "live" images and 63-megapixel panoramas. In terms of video, it’s still cooler: the smartphone records videos in resolutions up to 4K, slow-motion shooting (240 fps in HD resolution) and time-lapse shooting with stabilization are available from interesting “chips”. The front module with a resolution of 1.2 MP looks traditionally simpler — it is enough for selfies and chatting on Skype.

There are 4 classic case colours to choose from: silver, gold, rose gold and space grey. The smartphone has not bypassed the latest fashion trends — a fast and accurate fingerprint scanner is built into the Home key, and an NFC is hidden inside the case, designed for payments through the ApplePay payment system.

Some problems may arise only with content that is developed taking into account the grown diagonal of mobile gadgets — on a small screen, individual elements will look too large. It is unlikely that this is a serious drawback, since the ease of management eliminates it entirely.

Apple iPad Pro 9.7 2016 32 GB

The pro version of the tablet from Apple has slightly decreased in size, which has played into the hands in terms of the convenience of daily use of the gadget.

The 9.7" diagonal is one of the most comfortable to drive and is great for transportation. That is why the entire hardware of the 13" Apple iPad Pro 12.9 2015 32 GB has been transferred to a more compact case. The hardware and appearance of the tablet remained the same — the heart of the gadget is the dual-core Apple A9X processor, and the case stands out for high-quality materials and excellent build quality... On the sides of the tablet is a quartet of 4 stereo speakers.

Along with the size, the screen resolution has also decreased, which is 2048x1536 pixels (264 pixels per inch). In fact, this allows you to get an increase in performance — part of the resources, instead of ensuring the life of the screen, will be spent on turning heavy games and programs. The display supports True Yone Display technology, the meaning of which is to automatically change the colour temperature by scanning the surrounding space. The maximum brightness of the screen reaches 500 cd/m². — in very bright light, the picture can be seen without significant problems.

A nice bonus for tablet owners are the built-in photomodules. They are similar to those installed in the top smartphone Apple iPhone 6S 16 GB — the main module has a resolution of 12 MP and is capable of recording ultra-high resolution video (4K), while the front module of 5 MP provides a high-quality picture when taking selfies.

For an additional fee, it is possible to purchase a number of additional accessories. For example, the Apple Pencil stylus or an external keyboard unit Apple Smart Keyboard for iPad Pro 12.9" Price from 6 602 up to 22 446 ₴. With their help, the tablet turns into a full-fledged tool for graphic designers or becomes able to replace an outdated PC.

Apple Watch 1 Aluminum 38 mm

Since its inception, Apple smartwatches have conquered a significant part of the market — they have high functionality and hide a huge potential for the future.

The sports version of the Apple Watch Sport 38mm differs from the rest of the line in its case, which is made of lightweight anodized aluminium. The gadget has a square shape with elegantly rounded edges, which effectively distinguishes it from the crowd. On the case you can find only two mechanical keys, one of which is combined with the multifunctional Digital Crown wheel. With it, you can call up the menu, swipe individual elements, as well as zoom in and out on the watch display.

The interface is thought out very intelligently and access to all menu items is intuitive. It is also easy to focus on a small diagonal — the picture is optimized for the watch screen and is easy to read. The resolution of the OLED screen is 272x340 pixels, and black pixels do not eat up battery power. Despite this, the battery lasts a maximum of a day of work.

Smartwatches do a good job of measuring physical activity parameters: they determine the number of calories burned, the total time of activity and can count the number of heartbeats. However during physical exertion, the results of measuring the pulse may be somewhat underestimated. Also on the back of the gadget there is one sensor for the future — Apple promises that it will allow you to control the blood sugar level of its owner.

To store music and installed applications, the watch has a built-in 8 GB drive. In addition, there was a place in the case for a built-in speaker and microphone, with which you can receive calls or communicate with the Siri voice assistant.

A wide variety of interchangeable straps are available for the gadget: in addition to the existing line at the last presentation, the Cupertino team showed a spring collection that includes woven nylon straps in four colour options. Given the announced course to reduce the cost of watches, they are a very attractive option to purchase.