The best 40" TVs up to 10,000 UAH

The Kivi 40F740NB TV impresses with its stylish frameless screen that will fit into any interior and give you a sense of limitless viewing. The manufacturer uses a 40-inch VA matrix, which is complemented by image enhancement technologies. Thanks to Ultra Clear, each fragment is processed, which leads to increased sharpness and clear visibility of the boundaries of each object. Super Contrast Control technology (similar to HDR) monitors the dark areas of each frame and adjusts the contrast so that the user sees all the details of the image. The screen uses Direct LED backlighting, which is well adapted for watching movies, eliminates side glare and ensures uniform distribution over the entire area. The TV also features good surround sound with support for Dolby Clear Sound, which was optimized together with the Japanese company JVCKENWOOD.

Android TV is used as a software shell with all the features, for example, voice control and Google Assistant. Chromecast support wirelessly displays images from your smartphone with one touch. The KIVI Media branded application opens up even more prospects for entertainment and development. Here you can find programs for home training from a two-time world champion in bodybuilding. Cloud gaming mode AirConsole allows you to use smartphones (Bluetooth connection) to compete with friends in split-screen mode. Access to the Da Vinci Kids entertainment platform will expand the worldview of young generations through research-based content in a playful style.

Kivi 40F740NB has ample capabilities for connecting peripherals, television, and the Internet, but does not provide a built-in DVB-S / S2 tuner for satellite TV, which may be a problem for some users.

The MANTA 40LFA120TP 40-inch TV, at its budget price, provides good picture and sound quality. The matrix has a low response time (8 ms), which has a positive effect on the display of dynamic scenes in films or games. The model has an optimal balance of brightness and contrast, which, combined with Full HD resolution, allows you to achieve normal detail in each frame. Thanks to the evenly distributed Direct LED backlight, the manufacturer was able to increase the comfort of viewing dark scenes and avoid zonal glare. The built-in RS Sound System audio processor monitors sound quality, and the Dolby Digital Plus standard guarantees surround digital sound in 5.1 format when connecting an appropriate stereo system.

In technical terms, MANTA 40LFA120TP offers a variety of functionality. You can access all smart features when connected to the Internet via Wi-Fi. The DVB-T2 digital tuner deserves special attention, which by default is capable of processing the H.265 (HEVC) codec, which will increase the number of free TV channels and reduce the load on the network. There is no possibility of connecting a satellite dish, since there is no DVB-S2 receiver. The model did not receive a Bluetooth module, which is generally strange for a modern device. The built-in 9 GB of memory is enough to install additional applications, as well as implement the function of recording TV shows on a schedule.

The Hisense 40A4K TV offers the user optimal screen resolution (FHD) with a 40-inch diagonal, as well as additional video and audio processing technologies. The use of Direct LED backlighting guarantees an even distribution of light flux throughout the frame. Special color processing algorithms Natural Color Enhancer improve the saturation and balance of the picture. In sports and gaming modes, the processor focuses on minimizing latency together with artificial intelligence technology so that the user does not miss a single detail, such as the movement of the ball. The High Contrast control increases sharpness and contrast, making images appear more detailed, especially in dark scenes. For starters, the manufacturer offers Noise Reduction and Depth Enhancer mechanisms to clear the input signal from noise and increase the depth of perception. The DTS HD audio with rich bass and optimized frequency balance deserves special attention. Two standard stereo speakers are capable of creating virtual surround sound Virtual X decoding, which will give you a sense of presence.

The Hisense 40A4K TV is equipped with its own software shell VIDAA U6.0, which provides smart access to many paid media resources and branded free services. In technical terms, the model does not limit the user in any way, offering wired and wireless options for connecting to the Internet (Wi-Fi, LAN), streaming video to a large screen from a smartphone, outputting sound to headphones or an external audio system. Many will be disappointed by the lack of Bluetooth, which would help expand control and data transfer capabilities.

An inexpensive 40-inch TV has a number of advantages that are not available to other models in this price category. Firstly, the Full HD matrix is complemented by HDR and Micro Dimming technologies. They are responsible for improving the transmission of dark and light areas in each microzone of the display, which leads to improved sharpness, depth and high detail of the picture. Secondly, the stereo system with Dolby Digital Plus support has rich bass and volume, guaranteeing realistic voice acting of any content. Thirdly, the software shell is based on modern Android R (version 11), and therefore offers even more functionality. The user has access to all Google services, including a voice assistant, displaying images from a smartphone on the screen and the ability to display a picture in a picture.

The TCL 40S5400A TV is equipped with a Bluetooth module, which allows you to connect additional peripherals (speakers, mice, keyboards). The package includes all the necessary tuners, as well as support for the H.265 video codec for watching TV channels and online services in high quality without loading the local network. The function of separate volume control for headphones and standard speakers when used at the same time deserves special attention. Externally, the model features a frameless screen, which visually expands the boundaries of the displayed content and gives a new viewing experience.

The Blaupunkt BA40F4382QEB TV from the German manufacturer offers a high-quality matrix housed in a stylish frameless case. The display has a good balance of brightness, color, and contrast, guaranteeing the accuracy of each shade and good detail of the picture in FHD format. Built-in speakers with a total power of 16 W provide high volume, which is definitely enough for watching movies, listening to tracks and gaming in an apartment or small house. The voice acting is distinguished by the richness of low frequencies and volume thanks to the implementation of Dolby Digital standards.

The 40-inch Blaupunkt BA40F4382QEB TV provides access to terrestrial and cable television thanks to built-in tuners, as well as online media services via the Internet. The connection can be made either via Wi-Fi or a wired LAN port to eliminate additional load on the wireless network. Unfortunately, satellite TV is not available because the corresponding module is missing. It is worth noting the fairly functional smart Android TV system. In addition to the Google Assistant with voice control, the user can record TV programs on a USB drive, share video content directly from a smartphone/tablet, and connect various peripherals for ease of control. A picture-in-picture display function has also been implemented, which will allow you to view additional information, other channels and change settings without being distracted from watching the movie.