Sony A7 III body
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The basic version of the third generation of Sony mirrorless full frames is positioned as a pro tool for which there are practically no impossible tasks. An updated 24.3 MP back-illuminated sensor is installed inside the model, thanks to which the camera shows a cleaner image from noise when shooting at high ISO values (ISO up to 12800-25600 units are considered working, and the maximum ISO mark reaches 204800).
The autofocus system of the Sony A7 III body uses 693 phase points and 425 contrast type points, covering 93% of the frame area. Autofocus can capture the subject in almost complete darkness, keeping it firmly in focus even in the maximum rate of fire (10 fps). A 5-axis matrix stub is put on guard for the clarity of the picture when shooting in low light conditions, which can compensate for up to 5 stops of exposure.
The mirrorless camera shoots video in ultra-high resolution 4K at a speed of 24/30 fps and a bit rate of up to 100 Mbps (8 bit 4:2:0 when recording to a fast UHS-II memory card and 8 bit 4:2:2 when transmitting video footage via the HDMI port to an external recorder). The battery life of the camera is estimated by the ability to "click" over 600 photos on a single battery charge.
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Buy Sony A7 III body
All prices 16 →Камера SONY Alpha a7 III (Body) (ILCE7M3B.CEC) ILCE7M3B.CEC | 75 999 ₴ |  | |||
Камера із змінним об'єктивом SONY ILCE7M3B.CEC | 71 999 ₴ |  | |||
| 58 719 ₴ |  | ||||
Фотоапарат SONY Alpha a7 III Body (ILCE7M3B.CEC) ILCE7M3B.CEC | 71 999 ₴ |  | |||
| 54 900 ₴ |  | ||||
At one time, the Sony A7 camera became the first full-frame swallow among mirrorless cameras. The series is still alive today — the base model of the current generation in it is the Sony A7 III. It is a working tool for pro level photographers, videographers and advanced photo enthusiasts.
Full frame BSI sensor
The “hardware” of the camera is headed by a full-frame sensor with 24.3 MP backlight. Thanks to him, the mirrorless camera handles better with shooting at high ISO values \u200b\u200b(up to 25600 units) and produces a cleaner picture with a minimum of noise. In general, the sensitivity range of the image sensor is extended to 204800 ISO units. Inside the case, the matrix is installed on a movable stabilizing platform — the effectiveness of the stabilization system is estimated by the possibility of compensating for up to 5 exposure or exposure steps.
Hybrid autofocus
To match the top-end image sensor, the mirrorless is equipped with an advanced hybrid autofocus system. It consists of 693 phase detection points on the matrix plane and 425 contrast autofocus areas. The system supports aiming at the target by the eyes and provides reliable tracking of the object in continuous mode. The speed of continuous photography in this case rests on the threshold of 10 fps, and 89 uncompressed RAW files are placed in the camera buffer.
Optimal ratio
Videographers will like the camera for its ability to shoot 4K video from the full width of the sensor. In addition to the already familiar S-Log2 and S-Log3 profiles, it also supports Hybrid Log-Gamma for HDR shooting. The strong qualities of the camera are backed up by comfortable ergonomics, two memory card slots and an OLED viewfinder for comfortable sighting. Small flaws of the model are the non-rotating screen (it can only tilt) and limited touch control functionality (does not work in the menu). For all other points of the programme, the Sony A7 III is positioned as an excellent tool with an optimal price-performance ratio.
Sony A7 III configurations
| Price for Sony A7 III | ||||
|---|---|---|---|---|
 | Sony A7 III kit 24-105 | from 98 040 ₴ | 2 offers | |
 | Sony A7 III kit 28-70 | from 65 999 ₴ | 14 offers | |
| Sony A7 III body | from 54 900 ₴ | 16 offers | |
